Does your web developer or the administrator of your social networks and marketing speak to you in an unknown language?
Do you ask marketing agencies for help or information and it seems that they were all Chicanos(Mexican Americans)?
Most of the advertising and marketing technicalities are in Anglo-Saxon language, but some others we have translated into Latin Spanish.
Below we provide you with the following glossary that will help you to correctly understand marketing information and correctly translate its meaning or terminology when necessary.
Letter - A
Ad Server: It is a banner server, that is, a computer that receives requests to which it responds by sending a banner. The banner server is in charge of sending the most suitable banner depending on the type of user and of counting impressions and clicks for the statistics.
Ad space: It is the space intended to display advertisements on a web page.
Ad Words: System by which some ads or others are displayed based on the search words of a visitor, which may have been entered in a search engine.
Scope: The percentage of users who have finally been interested in a promotion in a given time.
Advertiser: Person or company that wishes to place their promotions on the advertising media.
Text ad: An ad that has only text and a link to the advertiser’s website.
Popup ad: A banner that is shown in a separate window or popup, whether that window appears at the bottom of the one we are working on or above.
Floating ads: Ads that appear on the web page you want to visit so that they simulate that they are floating on the page. Floating ads usually move around the screen, at least for a while.
Autoresponder: System by which response messages are generated when an email is received at an address.
Letter - B
Banner: Typical way of presenting advertising on a website. It consists of an image, sometimes interactive and animated, that shows a product or service and whose objective is for the visitor to click on it to expand the information it contains.
Banner “click-down”: An advertisement that does not need to send the user to another page to display its content. When the user is sutured on it or clicks, the banner expands its size to show up or down moving advertising content.
Banner “click-within”: A banner that allows you to click inside to expand the ad information in the same space as the banner, without the need for the user to change the page.
Expandable banner: A banner that can expand the viewing space in which it is being displayed, when the user clicks or hovers over it.
Banner Flash: Banner that uses Macromedia Flash technology to display on the screen. It usually contains more animations and interactivity than normal banners, which are usually a GIF file.
Newsletter – Newsletter: A publication sent by email to the subscribed users of a website.
Branding: It means generating and enhancing the brand image. When a banner is placed on a page, not only clicks and sales are achieved, but the advertiser is also enhancing its brand image.
Letter - C
Click Action of clicking with the mouse on an element.
Click rate (CTR): Also called the conversion rate, it is the percentage of banner impressions converted into clicks. It is usually around 1%, or even less.
Click through: Banner that is clicked and that takes the interested party to the advertiser’s website.
Cookie: From the English cookie. It is information that is placed in the user’s browser and is used many times to define their profile and segment advertising.
CPA: Cost Per Action. It is a way of pricing advertising, based on what is charged if a visitor comes to buy something on the advertiser’s website, if they register or request more information.
CPC: Cost per click. Way of pricing the advertising that indicates the price of a click on a banner, link, or similar.
CPL: Cost per potential customer. Base your rates on the number of leads an ad has mobilized.
CPM: Cost per thousand impressions. Indicates the price of a thousand banner impressions on a web page.
CPO: Cost per order. Remuneration is made based on the orders that people have placed through an advertisement.
CPS: Cost per sale, which is priced depending on the sales generated by visitors through an ad.
Letter - E
E-Business: Businesses that are based on the Internet as a way of development.
E-Commerce: Electronic commerce. Any business or store that has the web as a sales channel.
Email marketing: These are advertising campaigns that use email as a means of disseminating advertising.
Letter - F
Format: Characteristics of advertising, whether due to physical, technical, multimedia, etc.
Frequency: The number of times an ad is published on a website for the same user.
Letter - G
Animated Gif: It is a graphic format that supports animation and is very commonly used in banners.
Letter - H
Hit: It is any request for a file to the server. It’s a measure used to provide statistics that don’t really tell you much. In a viewed page you can count several hits, one for the page itself and another for each of the images or other files it includes.
House advertising: Self-advertising or advertising of the website that is showing it.
Letter - I
Printing: It is the display of a banner. Printing is commonly used to define rates or post statistics. It also refers to the pages that have been printed on a website for a while or page views.
Content integration: Announcement that appears integrated within the content of the page.
Banner exchange: Also called a banner exchange, it is an advertising exchange network between many websites. There is usually a 1: 1, 2: 1, 3: 2 exchange ratio, which means that, of each banner that a website displays, as many or many times less are shown on other pages.
Interstitial: An advertisement that appears for a short time before the page the user was accessing can be seen.
Letter - J
Joint-Venture: Joint action of two companies to achieve a common project.
Letter - K
Keyword: Keyword. A word that a person has entered in a search engine. The websites have keywords that are the ones that the company selects, with which they want to be found.
Letter - L
Call to action: These are the words that try to increase the rate of conversion of clicks with messages like “click here”, “buy now”, “sign up and win” …
Log: It is, in general, a record of the activity of a program, server, client, etc. For the particular case of web pages, it is the record of all the actions of the web server and where visits to the pages are recorded.
Letter - M
Meta-Tags: They are a set of tags that are placed on web pages to offer technical and classification information about the web page, such as its language, description, author, keywords, etc.
Microsite: It is a small site or page within another larger website. They are especially dedicated to promoting the products or services of the microsite to the clients of the larger site.
Letter - O
OPT-IN: It is a distribution list used to send advertising in which the people who receive advertising have voluntarily signed up and can easily unsubscribe at any time.
Letter - P
Permission Marketing: It is a form of marketing in which it is intended to get consumers to grant their permission to receive advertising.
Pop up on click: It is like a popup, but it does not show itself, but when a user clicks on a banner the content is opened in a popup.
Popdown: It is an ad that is shown in a separate window, but that window remains below the website that is being visited so that when the window of the website that sent the advertisement is closed, the advertiser’s page is seen.
Popup: Advertising format in which the ads are displayed in a separate window, which appears on the window of the website that is being visited. Also called secondary windows or pop ups, they are very annoying for many users.
Letter - R
Dynamic rotation: Publication of ads in the same banner space. The ads rotate, one or the other being displayed some times.
Letter - S
Segmentation: It is the process by which a set of users is selected from the total number of visitors to a website, which aims to offer specific products for each user with a different profile. It is usually segmented according to country, age, interests, economic level, sex, etc.
Monitoring: The process by which the progress of a campaign is observed, accounting for all the statistical data that make it possible to deduce whether it is being carried out correctly.
Shoskeles: An advertisement that appears on the page and is moving, sometimes accompanied by sound. When the message ends it becomes a static ad.
Skyscraper: It is a type of banner with a large size, such as 120×60, although there may be slight variations in size. Even orientation in what would be a horizontal skyscraper.
Spam: Unsolicited email.
Spammer: Person or company that sends unsolicited email.
Sponsor: Sponsor, person or company that agrees to a collaboration with the website in which it offers financing in exchange for an advertising presence.
Storyboard: Bullet point sketch of an advertisement.
Letter - T
Target: It is the type of people to whom an advertising campaign is directed, because they may be interested in the advertised product or service. They are also the characteristics of the people who visit a website.
Traffic: Site statistics. It refers to the number and type of users that are received.
Letter - V
Visit: An access by a person to a website.
Unique Visitors: Visitors who have accessed a website, without counting multiple times and as visitors other than those who enter the page multiple times. It is the number of real users of a website, which will be less than the number of visits.