If you have a web page or virtual store where you can put your products, services or offers on sale, it is essential that you carry out an audit on the keywords that you use as raw material for your content.
Don’t know how to do it? It’s simple, just answer the following questions about your keywords:
- Are they what my audience is looking for?
- Have I made my content based on these terms?
- Do my search terms respond to the specific needs of my clients?
- and finally … do I have data to support my answers to the above questions?
At times I have spoken with business owners who do not know the keywords that their customers are looking for and even others who pretend to know them without having validated the information with data.
Not being certain about the keywords implies an under-utilization of the web positioning resources offered by the page and therefore the ability to reach new markets and larger audiences is wasted.
Today there are free (and paid) tools to analyze the universe of keywords, the reason for this article is to share with you some applications that we use to expand our vision regarding the keywords that we have to position.
Keep in mind that it is important to know these keywords with certainty as they will guide you in:
Creating content for your website
Fine-tuning your SEO strategies
The selection of keywords for your SEM campaigns
In case you don’t know exactly what keywords your clients are looking for, here we share some free tools that you can consult. All the tools that we present to you have a free mode and each one of them offers you a different perspective on the SEO of your website and the keywords that you can use to create your content.
REMEMBER: The objective of this knowledge is to help you improve your SEO actions (web positioning).
In case you don’t know exactly what keywords your clients are looking for, here we share some free tools that you can consult. All the tools that we present to you have a free mode and each one of them offers you a different perspective on the SEO of your website and the keywords that you can use to create your content.
REMEMBER: The objective of this knowledge is to help you improve your SEO actions (web positioning).
This tool has been available for several years, its old design is proof of this. Despite its years, Soovle is still very useful because it allows you to know the most searched keywords in different search engines such as:
- Google,
- Wikipedia,
- Amazon,
- Youtube,
- Bing and
- Yahoo!
Using Soovle is easy. Type a word in the main search engine and you will dynamically have the most popular search results (related to your keyword) in each of the 6 web portals mentioned above.
Another interesting feature of Soovle is in its “TOP” section where you can review the main global search terms organized alphabetically and by search engine.
Its disadvantage is the lack of numerical data referred to each search term.
Imagine that you have a blog or website and you need ideas for your articles, videos or any other type of content. If this is your case, Answer the Public (ATP) is the answer to your prayers. ATP has a database with the main variants for each search term.
ATP will provide you with the closest search statistics for your keywords. If for example you sell “cars in Lima” and you search for the terms “Autos Lima” you will get searches related to your words and that have higher volumes such as:
Questions
Where to sell cars in Lima
Where to buy cars in Lima
Where they sell cars in Lima
Prepositions
Car rental for taxi (for)
Car rental for application in Lima
Used Cars For Huacho
Comparisons
Gas vs gasoline car
Car vs truck
In this example I am indicating a few variants that the platform offers. If in your field / industry there are more variants, Answer The Public will give you more alternatives.
As a disadvantage, I find that the free version allows only 2 daily consultations. Although it is true it is a limitation, the utility it offers is incredible.
This tool, owned by Marketing Guru Neil Patel, appears to be the younger brother of SEM RUSH. It has a free version (free) and allows you to analyze keywords of a search term, keywords of a web page and you will appreciate that it gives you free important tools such as auditing a website, backlink report, content ideas and keywords , etc.
If you want to have first-hand information regarding the searches carried out on Google in your country and in a certain period of time, the Keyword Planner is what you need.
You must first create a Google Ads account and from there you can access this important tool that allows you to navigate through Google’s first-hand information, you can view and download:
Search statistics by term (keyword)
Search volume
Competition between terms
Prices for bids
Remember that the advantage of accessing this tool is having real Google data. The disadvantage that we can refer to is the difficulties that Google puts when trying to create a Google Ads account without a credit card … but be careful … it is possible to create it, you just have to skip a few steps.
If yours is trendy, you are looking for volume and interesting topics of the moment, Google Trends has been created for people like content creators like you. With Google Trends you can navigate between the main topics of the moment in the world and in each country separately.
It is also possible to see the line graph of the trend that makes it easier for us to understand if the trend is growing, booming or declining.
For some businesses that have a seasonal behavior it is important as it allows us to identify the behavior patterns of the trend thanks to its historical data.
CONCLUSION:
In conclusion, we can say that there are no tools that provide you with absolute solutions. There are better ones, it is true, but in most cases each platform has its advantages and disadvantages. Try to use them all and see how each one can help you.
