Importance of Brand: A brand is a name, term, design, symbol or any other information that identifies a product or service of a particular seller and distinguishes a company’s product from other market participants.
Those a complex of ideas, opinions, associations, emotions, value characteristics about the product in the mind of the consumer. The physical components of a brand are elements of the corporate identity.
(brand name, logo, corporate color palette, original graphics, a set of phrases, etc.)