A first SWOT analysis serves as a gauge of all your measures and creates the basis for the target definition of your e-commerce strategy.
In addition, it is worth taking a look at your competitors. What do your competitors do well, what bad and what can you learn from it? How do you say the target group and which channels do you use?
Clarify for you, which users want to address and what measures are needed. Here are personality traits such as age, origin, gender, educational status, income and much more important corner points. Helpful questions can be:
- How old is the person and is it more male or female?
- Which income is the person available?
- Which shopping habits does the person?
- On which social media channels is it often on the way?