A Content Management System (CMS) is an important tool for maintaining the contents of a web page, blog, portal or virtual store.
For security reasons, the CMS is restricted to the general public and only site administrators who enter with a username and password have access to it.
Nowadays it is a very important tool for any company as web pages have become indispensable commercial tools.
It must allow to manage the following contents:
Edit or modify the contents of the website in general
Create, edit or delete articles for the site blog
In case there are sections of services or products: create, edit and delete the subsections
Modify photos in galleries
Edit elements that favor the web positioning (SEO) of the page such as: metadata, content, internal links, urls.
In the case of a content management system of a virtual store, it must allow:
Create, edit and delete products and their characteristics
Create categories and subcategories of products
Create attributes for products (advanced feature)
Manage customers, offers, and payment and shipping methods
“But the function of a content management system is much more than just managing website content.”
A CMS has very important functions for digital marketing: From the CMS the contents that will be vital pieces in the configuration of the web positioning (SEO) are managed since it will allow us to manage title / subtitle tags, friendly urls, internal links, highlighted texts, articles, etc.
A suitable CMS must provide us with sufficient flexibility to perform content management activities and do so under the optimal parameters required by Google.
But what is the best CMS for my website?
There are several studies regarding the effectiveness of different CMS against web positioning. However, neither is conclusive. There are pages very well positioned indistinctly to your CMS.
Therefore, the final factor almost always depends on the SEO expert who will convert a page (which could be made in WordPress, Joomla or a CMS customized to the needs of your company such as those made by Peru Webs) into a highly effective tool for this purpose. of positioning.
In addition there are several factors that must be evaluated before selecting the CMS for your website. These are:
Security: It is your reliable CMS, it requires security updates and what are the necessary measures to avoid hacks.
Ease of use: It is your CMS easy to use by the people who will manage the website.
Programming language: Your organization has the right staff to implement development on your website.